How I Managed a Full Content Pipeline Across 3 Brands Simultaneously

The Problem

SimpleBooks had two growing sub-brands — Loku Business (a Sinhala-language business education platform) and ShopBook (a finance management app for small businesses) — but no dedicated content system for either. Content was inconsistent, production was slow, and neither brand had a clear editorial identity separate from the main SimpleBooks channel.

My Role

I was brought in to manage the content pipeline for both sub-brands on top of the main SimpleBooks channel — handling research, scripting, team coordination, and publishing across all platforms whenever needed.

What I Did

• Developed separate content strategies for each sub-brand, respecting their distinct audiences (Sinhala business learners vs. small business finance app users)
• Conducted topic research and competitor analysis tailored to each brand's niche
• Wrote scripts and coordinated production for both long-form and short-form content
• Managed outsourced editors and designers for each brand separately
• Handled publishing across YouTube, Facebook, Instagram, TikTok, and LinkedIn for both brands
• Maintained consistent posting schedules without sacrificing quality

The Results

• Maintained consistent content output across 3 brands simultaneously without production breakdown
• Built separate editorial identities for Loku Business and ShopBook that felt distinct from the main channel
• Kept daily short-form publishing running across all platforms for both sub-brands
• Demonstrated that a single well-structured content system can scale across multiple brands